Strategical Planning

The Model of Ansoff did not take in consideration important changes that they imply in the strategy, as factors politicians, the power, the culture and the communication, being worried only about the questions related with the organization in the market. Drucker (2000), in its book Introduction the Administration, keeps in an one of its chapters space for the subject in question, and, instead of starting defining what it is Strategical Planning, it defines what it is not: & ldquo; Strategical planning is not a box of magicians nor one accumulated techniques, to quantify is not to plan; It is not forecast, it if it makes necessary for not having the capacity to foresee; It does not operate with future decisions. It operates with what he has of future in the decisions gifts; It it is not an attempt to eliminate the risk. It is basic that the taken risks are the risks certos& rdquo;. After presenting what it is not Strategical Planning, Drucker defines what really it is. According to its vision, Strategical Planning is a process continuous, systematic, organized and capable to foresee the future, in way to take decisions that minimize risks. Therefore, Strategical Planning can be understood as the process to elaborate the strategy, defining the relation between the organization and the environment.

The process of Strategical Planning encloses the taking of decisions on which standard of behavior the organization intenciona to follow, products and services that it intends to offer, beyond markets and customers whom it desires to reach. It can be said that the Strategical Planning establishes the competitive differential between the organizations. These are some of the possibilities of if understanding Strategy and Strategical Planning since specific literature on the subject are extensive, rich and consistent, being, in the truth, impossible to present it in its totality. 3. Social responsibility the concept of Social Responsibility in the companies is at the same time complex and dynamic, presenting significant differentiations in distinct contexts.