Latin America

But for big brands in the world, this has been a process of years of trial and error, which has allowed them finally understand very well the business model, where some keys have been offering products in exclusive offers or personalized services such as the creation by the consumer of the garment that want to carry, and often paying one higher costcontrary to what has always been said of the internet as a sales channel that promotions can only be offered. But on the other hand are stores online multi-product, offering products from different designers or brands (,,), which offer a wide variety of products in a single space. virtual stores, already represent you brands more than 20% of its sales, and in some cases as Victoria Secret that practically sells more by this means that more than 1000 stores in USA But even if you can believe that this only sales channel works in optimum in the countries of the first world, here in Latin America, we see that things are already moving forcefully in countries such as Brazil (US$ 3,000 million in 2008), Argentina (US$ 1 billion in 2008) and Chile (US$ 300 million in 2007), and that the consumer has really understood that topics such as security really are even more critical in a traditional shopping channel. This of course if you have a trusted site where pass card. So in Colombia is already with companies specializing in this type of non attendance payments, to which resort already department stores and brands that have a website and want to provide security to its customers. But in Colombia it is necessary to begin to generate such consumer on-line culture, joining forces. Why model shops on-line multi-product, from young designers mixed with well-known brands will be which best suits our market. Consumer may perceive a more reliable space to find the brands you know and proposals for designers independent on a single stage, forming an eclectic mix that allows customize your style with the best of both worlds.

All this must be backed up by a serious logistics of distribution, in which users can even know in which part of the process of delivery is your order, how long will it take to receive it, and with a service customer willing to answer any questions in real time. If the future of internet commerce is already present in other countries of the world and Latin America, Colombia must start their process, enabling it to exit that lethargy without just cause in which it is located, but with business models that seek to generate value to the experience, independent to the fact of the practicality of the medium and the simple exhibition of photographs. E-commerce may not be the same for sell USB cellular that & s to sell fashion. original author and source of the article.