Topic Focus Topic On The MX28

The MX28 fair Symposium on 1 + 2, 12, 2010 in Munich is the meeting place of marketing and trade show professionals of all industries MX 28 Exhibition Conference: meeting place of exhibition professionals on 1st and 2nd December 2010 at the Sofitel Bayerpost in Munich. “Important industry topic: dormant potential wake up by cost optimization in marketing and shopping.” Laubenheim/Munich, September 2, 2010: The cost optimization through marketing and shopping is one of the major themes at the fair this year’s Symposium of the exhibition Institute which Bayerpost in Munich held on 1 and 2 December 2010 at the Sofitel. The expert dialogue on this subject, presented by Karsten Fricke and Bjorn Jopen addressed all issues, such as the introduction in an unregulated market, the conflictual relationship between marketing and purchasing and writing out concept and services. For the contracting authority, it is not always advisable to squeeze out the maximum of the given budget. Rather to the target one, together with its partners to achieve a good performance / price ratio. This secures for both sides of a long-term cooperation and guarantees a continuous development of the brand. All investments must be efficiently directed toward a goal, to perfectly stage the emotional brand experience for visitors and the spatial implementation of their embassies. For marketing, purchasing and controlling – over the entire development process – need to work together closely.

A study by Ernst & young shows that the procurement is carried out by services in the marketing area in 35 percent of the company without participation of the purchase. Up to 17 per cent of the awarded companies even without a written order. Truly amazing, because although infamous traditionally rather than not einkaufsoptimiert, the biggest savings slumber just in the Agency services for media, advertising and exhibition stand construction. These are worked out in this expert dialogue on the MX 28 trade fair Conference. The MX28 fair Symposium held Bayerpost in Munich, directly at the central station, at the end of this year’s season on the 1st and 2nd December 2010 at the Sofitel. Including full Board save the fee for the entire two-day event as well as come together and business amounts to dinner 850,00 euro of plus statutory VAT early bird until 30.09.2010 100,00 euro. Contact, information, program, registration: press contact and specimen copies: Christoph R. Quattlender press spokesman of the fair Institute c/o: QONTUR: marketing communications Uhlandring 18 72829 Engstingen FON + 49 (0) 7129 930180, fax + 49 (0) 7129 930184 mobile + 49 (0) 172 735 8089 email: Web: commissioned by: Institute Messe GmbH at the Weitersberg 24 55452 Lady home / near phone. + 49 (0) 67 04 – 96 14-0, fax. + 49 (0) 67 04 – 96 14 email. Managing Director: Antje Spryss and Martin Braun register Court: Amtsgericht Bad Kreuznach – HRB 4130