The District

Why go to another store buyers, along with yours? Most often, the reason is differences in retail formats. The District shall be elected by a supermarket for everyday small purchases, a hypermarket – a centralized 'shopping weekend. " It is reasonable lifestyle, and does not imply disloyalty. But why there is a third, fourth stores? The answer to this question reveals the features of disloyal segments. It remains only to explain the reasons for which you share with your buyer's purse competitor. Maybe your salespeople are not too friendly? Queue? Air conditioners do not work? No tables for packaging? Fish stale? No ingredients for making sushi? Look, talk to customers, and you will find the problem, that these people could not forgive you.

Summary. As part of the target audience of any shop, there are many subgroups that something you are not satisfied. Among these people there are those who by the nature of the relationship or close eyes on these little things, and there are those who elevates them to the rank of global problems. These are the two poles of loyalty, and the challenge for any task the program is to shift the proportions of the audience towards the loyal. It is important to remember that the material incentives – one of the easiest and probably the weakest argument in raising customer loyalty. 'The bearer of a platinum card Citibank – 10% discount for travel in a minibus. " Coalition loyalty programs – a long time invention, the embodiment of a decade ago, the projects 'CountDown', 'Honored Guest' and others.