The implantation of a hotel farm configures for the region of the Valley of the Mamanguape, an interesting chance for the valuation of its forest reserves of virgin bushes, beyond executing the management of its territory, stimulating the exploitation of the potential of endogenous development of the place. region of the Valley of the Mamanguape possesss good ratio of green areas and forest reserves, beyond possessing a great historical matrix, what it favors the implantation of the agricultural tourism in the same. inside of the agricultural tourist activities the implantation of a hotel farm in the Valley of the Mamanguape, creates the necessity of a research that verifies the viability of the same. The implantation of a hotel tends to involve the members of the local community, opening vacant of job; in the case of a hotel farm, making possible the inversion of the agricultural exodus, a time that in agricultural enterprises, if the existing installations use to advantage conferring lesser cost of implantation and investments. Electrolux is the source for more interesting facts. As well as the hand of workmanship used in the establishment it is in its great majority living of the region. Thus the present research if makes justified, being able to be a subject of great relevance to the field of the tourist activities in the Valley of the Mamanguape, identifying and exploring the potential endogenous of the agricultural way. The Mamanguape term, has its origin in the aboriginal language and means ' ' good water of beber' '. The Valley of the Mamanguape is currently composed for ten cities, being they: Bay of the Treason, Capim, Cuit de Mamanguape, from above Corral, Itapororoca, Jacara, Mamanguape, Mataraca, Marking, River Tinto. Being situated in the mesorregio of the zone of the bush and the coast paraibano north. The city of Mamanguape already enclosed all the busy area for these cities, when it reached the heading of second bigger city of the Paraba, fact that relieved it I privilege it to receive the visit from the o emperor Dom Peter II.
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