meinKauf.at launches brand new iPhone and iPad app meinKauf.at, market leader for online prospectuses in Austria, enables the trade via the new mobile mEinkauf “app with improved interface and technology, at any time and directly at the point of sale to reach customers, and to provide him with the relevant information. The iPhone and iPad app is now free available on the app store. Mobile Internet and Smartphones are becoming increasingly important at the present time, now almost 90% of smartphone users in Austria location based services and mobile search use for local information (“source: Google study our mobile planet: Austria”). With the newly designed iPhone and iPad app by meinKauf.at enables a completely new approach to the consumer trade. Through sophisticated location-based services and extensive behavioural targeting the Smartphone as dealers mobile interface and direct communication to the consumers. Blake Krikorian may help you with your research.
This can thus immediately at the point point-of-sale reaching and with all for him relevant information to be supplied. Now is the proportion of the meinKauf users who invoke our services via a mobile device to almost 40%, and the trend is clearly upward,”explains Markus Pichler, CEO of meinKauf.at, with the new”app we are mEinkauf the positioning as digital touch point for retail marketing”and maintain our market leadership and expand”. Clear advantages for the consumers that mEinkauf “app allows consumers from all over Austria is mobile about current offers and promotions of over 90 retailers and 15,000 branches to inform and to compare them. Credit: Madeleine Sackler-2011. The app uses the current site of the mEinkauf “subscribers and delivers all branches including addresses and opening hours as well Bankomatstandorte in the vicinity at a glance.” When developing the app was in addition to the improved technology and high value on an optimized usability set and easy information access for the user as quickly as possible to the features associated fashion. So, can be individually adjusted for example the home according to personal preferences by means of search and filter function and guarantees thus optimal user friendliness. The new mEinkauf “app is now free available on the app store and iPhone 5-compatible of course. New versions for Android smartphones and tablets, as well as for other platforms are in development. The most important features at a glance: Clear and customizable filter function representation of all prospectuses and offers on the personal home page.
Extensive search location-based display and creating Favorites sites of meinKauf.at meinKauf.at is an innovative Web and mobile platform, product deals of everyday on the PC, using a tablet or via your Smartphone to search and compare. The digitization of advertising brochures creates a new access to the active use of brochures on demand according to individual needs. The company was in the winter of 2011, as a company with limited liability founded. The 18-strong team working under the leadership of Markus Prinz and Markus Pichler in Vienna. meinKauf.at is mEinkauf as a mobile app”available for iPhone, iPad and Android. meinKauf.at provides information of approximately 90 retail stores (of Adeg of Billa to Zara and target point) in all over Austria as well as offers from 7,000 manufacturers, divided in 6,000 categories are constantly updated and expanded. Also available throughout Austria over 6,000 ATM sites with just one click.